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Shannon Holl

Director of Operations

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Shannon brings more than 20 years of experience in the food and beverage industry, where she has built a reputation for leading and empowering high-performing sales teams across the United States. Her career spans organizations of all sizes, giving her a versatile perspective on what it takes to drive results in a competitive market.

Known for her ability to connect with a wide range of people and working styles, Shannon creates environments where individuals thrive and teams consistently exceed expectations. Her leadership philosophy centers on meeting people where they are — adapting her approach to bring out the best in everyone she works with.

When she's not focused on building great teams, Shannon can be found baking up her favorite recipes or soaking up the best of Northern California — whether hiking its trails, kayaking its lakes, or simply enjoying the outdoors that the region so generously offers.

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