James Williams has spent over 20 years mastering every facet of beverage sales — building national teams, forging distributor relationships, and driving growth for both established and emerging brands.

James made his mark leading national chain divisions and strategic sales planning at Chimay Trappist Ales and Schneider Weisse Beer, earning wide recognition for his leadership and sales results. In 2014, he became SVP of Sales at Sonoma Cider, where he rapidly built a high-performing national team of brand ambassadors and chain account managers. He later served as Director at Solon Marketing, overseeing a national sales team representing Chimay Trappist, Destihl Brewery, Chicago Distilling Company, and Union Grove Distillery.

James is also a distinguished 15-year veteran of the U.S. Army Reserves, having served in Operation Enduring Freedom and Operation Iraqi Freedom.

Outside of work, James enjoys travel, good whisky, skiing, Premier League soccer, mountain biking, and hunting down innovative new brands — though nothing beats time with his wife and young two daughters.

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